Alex Liftis began advising Sudberry Properties in 2017. The company is utilizing Alex’s development expertise, in-depth market knowledge and strategic leadership skills in a variety of capacities. Taking a directing role in the final phase of an over 825,000-square-foot mixed-use town center known as The Watermark, Alex is leading the team through leasing oversight, final design, permitting, and construction., which is expected to begin in 2020.
Prior to joining Sudberry, Alex served as a senior executive for major investors such as Caruso Affiliated, General Growth and Terramar Retail Centers. He was instrumental in leading a team of professionals in leasing, development, construction and finance of successful properties including Marina Waterside, The Americana at Brand, Alderwood Mall and the acquisition of PDC centers. The Americana at Brand was a major mixed-use development involving the Redevelopment Agency for the City of Glendale, California. As the senior development executive, Alex negotiated agreements with the Redevelopment Agency and the City of Glendale, oversaw the entitlement process and managed the project team through all phases of planning, financial analysis, design, bidding, leasing and construction. Additionally, Alex participated in developing a winning strategy for public referendum and a legal challenge to initiate the development. Alex is an active and long-time member of ICSC.
Tom Sudberry is the founder and chairman of Sudberry Properties. After a career with Coldwell Banker, Sudberry established the firm in 1979 and has since been honored repeatedly for his business acumen, community service and philanthropic endeavors. In 2013 he was inducted into the California Homebuilding Foundation Hall of Fame. That same year Sudberry Properties was honored as the Builder/Developer of the Year by the San Diego Building Industry Association (BIA). In 2015 he was honored with a lifetime achievement award from Circulate San Diego. Earlier, he was The Diabetes Association’s “Father of the Year.” Sudberry has been involved in numerous business and industry organizations and currently serves on the board of the San Diego Economic Development Corporation, the Greater San Diego Regional Chamber of Commerce and the San Diego Air & Space Museum. He is a member of ICSC – the International Council of Shopping Centers, The Congress for the New Urbanism, Urban Land Institute, National Council for Urban Economic Development, the San Diego and North County BIA chapters and the Policy Advisory Board Executive Committee for the University of San Diego’s Burnham‐Moores Center for Real Estate. Throughout his career, he has been an enthusiastic community leader. Sudberry has been a member of the board of directors of the San Diego River Park Foundation, Impact Urban America, Circulate San Diego, Father Joe’s Villages, Santa Fe Christian Schools, the USS Midway Museum and the YMCA. He is the former Chairman of the Board of The Lincoln Club. Sudberry received his bachelor’s degree in mechanical engineering from Rice University in Houston, Texas, and his MBA from Stanford University. In 2003, he completed the Advanced Management Development Executive Program from the Harvard University Graduate School of Design. Sudberry served as a U.S. Naval Aviator and completed two Vietnam combat cruises aboard the USS Constellation.
Diana Longoria is the Vice President/Asset Management – Residential, responsible for overall property operations of Sudberry Properties’ multifamily residential portfolio in San Diego County, consisting of more than 900 units and another 700 opening by 2020. Before joining Sudberry in 2018, Longoria managed a number of residential portfolios consisting of nearly 20,000 multifamily units Most recently, Longoria was the regional manager of Alliance Residential, where she managed a portfolio of seven properties, totaling 1,813 units, in Riverside, Los Angeles and Orange counties. Earlier, she was senior regional manager for Pinnacle, responsible for 11 multifamily properties in Southern California; regional manager for Riverstone, responsible for six properties in in L.A. and Orange counties; and regional manager for The Irvine Company, managing a portfolio of seven properties in Newport Beach and Irvine. Longoria is a Certified Property Manager (CPM) candidate, a designation awarded by the Institute of Real Estate Management, and a Certified Occupancy Specialist, which demonstrates mastery of HUD rules and regulations. She is currently completing a bachelor’s degree in Business Management and Business Psychology at Azusa Pacific University and holds a California Real Estate license.
George Yermanos is the Vice President and Director of Property Management, responsible for overall property operations of Sudberry’s retail, office and residential portfolio in San Diego County, consisting of approximately 2.5 million square feet. The multi-faceted department oversees financial operations, leasing and marketing, maintenance, tenant relations and retention. Before joining Sudberry Properties, Inc. in 2007, Yermanos was Vice President of Arnett Construction, a San Diego-based general contractor that specialized in retail and office construction. He directed the business development and marketing functions and was involved in client relations and project management. Earlier, he was Director of Property Management for DDR Oliver McMillan, a private Real Estate Investment Trust. Reporting directly to one of the principals in the firm, he had comprehensive responsibility for the operations, leasing and management of a mixed portfolio of retail, industrial, office, and mixed-use projects. He has also held executive-level positions in asset management and operations for Hollis & Associates and The Hahn Company. Yermanos has earned the prestigious CSM (Certified Shopping Center Manager) credential from The International Council of Shopping Centers (ICSC). He is a committee member of ICSC’s San Diego chapter and its former chairperson. He holds a master’s degree in Business Administration from Pepperdine University and a Bachelor of Science degree from the University of California, Los Angeles.
Jeff Rogers, who joined Sudberry Properties in 2009 after an extensive career in shopping center development, is the Vice President / Senior Project Manager for Retail Development. He is responsible for securing governmental entitlements, project budgeting and scheduling, leasing, design and construction management. He oversees the entire development team including architects, civil engineers, general contractors and all other consultants and team members. Previously, Rogers was the Director of Retail Development for C. W. Clark, Inc., where he was involved in project programming, planning and governmental processing of large, complex projects and the management of multi-disciplinary design teams. He managed the development of the Marketplace at Liberty Station, Los Coches Village in Carlsbad, and Gateway Center in Escondido. Earlier, Rogers was Principal at Rogers & Ucker, Inc., where he functioned as Project Manager and Development Planner on a variety of large-scale projects. He participated in the development of Regal Cinemas and two centers in the Rancho del Rey Business Center, the $235 million first expansion of San Diego’s Lindberg Field, Yuma Pivot Point master plan, and numerous neighborhood and specialty retail centers in San Diego County. His career started in architecture. He was formerly a registered architect in the State of California and a member of the American Institute of Architects. At SGPA Architecture and Planning, he was Principal, Senior Client Architect, and Director of Design. While at SGPA from 1974 to 1995, Rogers was involved with a variety of major development projects in and around San Diego County, including University Towne Center, Hazard Center and Costa Verde. He holds a Bachelor of Architecture degree from California Polytechnic University and is a member of the International Council of Shopping Centers.
Mark Radelow is Vice President for Land and Retail Development, responsible for securing governmental entitlements, business plan preparation, and design and construction management. Currently, Mr. Radelow oversees the development and operations of Civita, Sudberry Properties’ award-winning 230-acre master-planned community in Mission Valley. In addition to Civita, Mark oversees the development of the 80-acre El Corazon masterplan in Oceanside, California. Previously, Mark oversaw the development of over a quarter million square feet of retail centers for Sudberry. Before joining Sudberry Properties in 2007, Mr. Radelow was Project Manager for Retail Development at McMillin Commercial, a division of The Corky McMillin Companies, where he oversaw the development of over 1 million square feet of commercial property. As equity partner to CW Clark Inc., he directly oversaw the redevelopment of 160,000 square feet of historic barracks into multi-tenant retail at the former Naval Training Center (now known as Liberty Station) near downtown San Diego. Earlier, he was a Commercial Real Estate Appraiser and Consultant for Lipman, Stevens & Thene, Inc. of San Diego, where he consulted with a variety of major financial institutions. Mr. Radelow holds a master’s degree in Business Administration with an emphasis in International Finance and Marketing from the University of Southern California. He also studied European Union Business Law and Marketing at the Copenhagen Business School in Denmark. Mr. Radelow earned the LEED Accredited Professional certification in 2009. Mr. Radelow is currently a member of the Board of Directors of the San Diego Chapter of the Building Industry Association (BIA) where, in 2013, he was selected as the Project Manager of the Year. In addition to his role as a Board Member, Mr. Radelow was actively engaged politically, serving as the 2018-2019 Vice-Chair of the BIA’s Build SD PAC. He maintains memberships in the International Council of Shopping Centers (ICSC) and Urban Land Institute (ULI.) Mr. Radelow also serves on the Board of Directors for the Benefits Purchasing Alliance (BPA), a company that provides cost effective health insurance solutions to small businesses throughout California.
Victoria Millay serves a number of important administrative roles, including Human Resources Director, Paralegal to the Chief Operating Officer and Office Manager. She is responsible for the daily operations of the Human Resources Department, including employee benefits and HR issues. An experienced paralegal, Victoria provides support to the COO and General Counsel, assisting in negotiation and closing of mortgages and the organization of ownership entities. She conducts research and assists with general legal issues. Victoria also manages the headquarters office in Sorrento Valley. She started her career with Sudberry Properties in 1988-1992 as a Paralegal and returned in 2011. In the intervening years, Millay was responsible for the daily administration of an investment company and served as a paralegal at the Crystal Cathedral Ministries in Orange County and at the Catholic Diocese of San Diego. Millay has a bachelor’s degree in English and a Graduate Paralegal Certificate from the University of San Diego (USD). She is affiliated with the USD Paralegal Alumni Association, Society for Human Resource Management and National Notary Association.
With more than 20 years of industry experience, Madden serves as the firm’s leasing point-person in the retail community, responsible for all aspects of the leasing process in Sudberry’s development portfolio. This includes direct negotiations with tenants and overseeing 3rd party real estate brokers, attorneys and consultants working on the company’s behalf. Madden is intimately involved in all phases of the deal making process, from the initial tour to lease execution. He currently oversees leasing efforts for such high profile developments as The Watermark, a 900,000 square-foot mixed-use project in San Diego’s Scripps Ranch and Civita, the award-winning 235-acre master-planned community in San Diego’s Mission Valley. Other new projects include: Millenia Town Center in Eastlake, Breakwater Town Center in Imperial Beach, Discovery Place in Mission Valley, Village Walk at Eastlake, Carroll Canyon Mixed Use, Main Street in Chula Vista and the El Corazon Sports Complex in Oceanside. Madden’s previous real estate experience includes roles in center management, operational and development leasing for a variety of properties. During the course of his career, Madden has completed over 1,000 transactions and has been involved in all types of leasing projects including operational leasing, ground-up development, mixed use projects, ground leases, anchor leasing, build-to-suit, and the repositioning of entire shopping centers. Joe earned a bachelor’s degree in Social Science from San Diego State University. He is a member of the International Council of Shopping Centers and a committee member of Southern California Youth Rugby.
Estean Lenyoun has been a Partner at Sudberry Properties since 2006 and heads up the company’s urban redevelopment efforts. The goal is to develop catalyst projects that are economically successful and also improve the quality of life for the surrounding communities. His long career in urban redevelopment has given him extensive experience working with municipalities and redevelopment agencies, as well as New Market Tax Credits and Community Reinvestment Acts funding. Most recently, Estean has been involved with the development of Breakwater Town Center, a 45,000-square-foot retail center that is a public/private partnership with the City of Imperial Beach. Completed in 2017, the center has been called “an important chapter in the redevelopment of Imperial Beach” by Mayor Serge Dedina. Lenyoun is concurrently the president/CEO of Impact Urban America, Inc. (IUA), a entrepreneurial, belief-based socially responsible public benefit corporation he founded with athlete and activist Rosey Grier. IUA has been lauded as a national model for social entrepreneurship that improves housing, life and job readiness, leadership and mentoring in Inner Cities. The work of IUA has been recognized with a Point of Light Award from President George W. Bush. Previously, Lenyoun was the General Managing Partner and Chief Operations Officer for Rosey Grier’s American Neighborhood Enterprises. His responsibilities included managing urban social entrepreneurial real estate developments and self-sufficiency programs that instilled hope and dignity in those living in the margins of society. Lenyoun was profiled in The Entrepreneur's Creed: The Principles and Passions of 20 Successful Entrepreneurs. He has served on the Board of Directors for Ken Blanchard’s Center for Faithwalk Leadership, Rosey Grier’s Giant Step Senior Housing, Pangea Foundation, Wells Fargo Bank Community, Maranatha Chapel, Maranatha Schools and the Urban Land Institute.
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